Children, Television & Advertising

The third commercial of Ramayana. This time a melodious song from a child.

E Ganpat chal daru la.
E Ganpat chal daru la.
Are Sada thoda kam soda thoda pani mila.
Are Sada thoda kam soda thoda pani mila.
Thoda tere liye bacha thoda de na.

Literal translation in English means:

Ganpat get me a drink. Ganpat get me a drink. With little soda, simple soda get me a drink. Some for you and some for me, get me a drink.

Television advertising has been an established form of advertising and it reaches children too. In some countries there are laws which say

“A commercial with advertising that is broadcast during commercial breaks on the television must not have the purpose of attracting the attention of children under 12 years of age.”

It is ironic or rather unfortunate that here children are in lead roles.

In India also there are certain codes of ethics for commercial broadcasting, issued by the advertising council of India, specially when it involves children.

Indecent, vulgar, suggestive, repulsive or offensive themes or treatment has to be avoided in all advertisement.

I believe media should not make it such a melodrama, and the same thing can be put forward in a better way.

Why blame only the media, we all are responsible, specially parents who encourage their children. Don't they realise, the damage they are causing to their children, and if they do understand and realise this, they have no right to pass on this to the teachers and society.

We all have to think, seriously before it is late.

What is a Good and Effective Parenting?

It reminds me of the extract of letter, which was written by Abraham Lincoln to the Headmaster of the school where his son was studying.

”And we think are we”

"He will have to learn, I know, that all men just, all men are not true. But teach him also that in every scoundrel there is a hero; that for every selfish politician there is a dedicated leader.

Teach him that for every enemy there is a friend.

Teach him that a dollar earned is of far more value than a five found.

Teach him to learn to loose and also to enjoy winning. Steer him away from envy, if you can.

Teach him the secret of quiet laughter.

Teach him the wonder of books; but also give him quiet time to ponder the eternal mystery of birds in the sky, bees in the sun and flowers on a green hillside.

In school teach him it is far more honorable to fail than to cheat.

Teach him to have faith in his own ideas, even if everyone tells him they are wrong.

Teach him to be gentle with gentle people, and to be tough with tough.

“Leave nothing for tomorrow which can be done today”.